Find out, not guess!
The #1 mistake most entrepreneurs (even seasoned ones) is to assume that everyone is in love with their solution.
Beware of "false positives"
In the medical field, the term "false positive" means a test result that wrongly indicates that a particular condition is present.
In business, entrepreneurs can sometimes fall prey to "false positives" too. Because it is a solution that you come up with, naturally it is something you feel very strongly about.
And because of that, it can result in you only collecting data and information to validate your assumption that everyone is in love with your solution.
When is it?
The webinar will be recorded and archived. So even if you aren't able to attend the webinar, you can view the recording afterwards.
So sign up and know that you have access to the recording afterwards.
Here's how you can find out
To find out if your potential customers are searching for a solution to their problem, you need to focus on their problem, not your solution.
For this webinar, we use the most reliable sources of data available to determine if your potential customers are searching for a solution to their problem.
You will learn and apply the specific steps to take in order to find out for sure if your potential customers are searching for a solution to their problem.
I will show you step-by-step how to do that. Also, I will show you both free and paid tools that you can use to collect such data and information.
This, in my opinion, is the most valuable skill ever. Armed with this skill, I no longer need to worry about putting out a product, service, or solution that no one wants.
Why you should attend
If you want to be sure, not guess, not assume, not hope, not pray, that when you put out something people would actually want it, then you must not miss this webinar.
Besides, my webinars (I call them Catalytic Courses) are filled with actionable advice that you can implement immediately and see results.
These webinars are designed based on Gagne's 9 Events of Instruction, which provides a systematic process to help you not just gain knowledge. It will also empower you to pursue your digital ambitions.
Like you, I've been to so many webinars that were just interested in upsetting me something. You'd like to know there is no upsell in my webinars. Only good ole actionable advice to empower you.
If you are watching the recording, you can still submit your questions and I will answer them separately.
What you will get by attending
Apart from learning about the underlying principles behind the methodology, you will also learn the workflow of the process.
The main segment of the webinar is to show you specifically how to conduct the search. You will be given a handout that includes the process step-by-step, as well as templates to help you along. You will also receive a list of tools to do this.
You can do all that in one-hour?
Yes. Because there is only ONE singular objective in this webinar. To give you the principle, workflow, and tools to help you find out if your potential customers are searching for a solution to their problem.
Trust me, this in itself is enough to keep you busy for a while.
So, are you in?
Leveraging his 14 years of experience as a strategist for businesses and public sector organizations, Melvyn leads LINE Consulting and Befinity Media in serving clients across a wide spectrum of industries accelerate their growth using design thinking as a strategy.
In 2015, Melvyn created an online course based a top-selling (face-to-face training) course. However, when he launched it, no one bought. Even with his friend's help to share Melvyn's course with his mailing list of more than 10,000 people, still no one bought.
Fast forward to 2018, when Melvyn launched his next online course, he not only pre-sold the course. He also sold out all seats to the course. Ever since, he has used the same methodology to conduct research both for himself and his clients.
Melvyn is hugely methodological when it comes to conducting research. This stems from his work as a research scholar at Nanyang Technological University as well as his published work.
Here's what others say (nice things) about me.
Why not come find out for yourself?
The depth of your feedback was amazing and you took the time to review my whole strategy, giving valuable feedback on congruence and consistency.
Parenting Success Coach, UK
Melvyn has a lot of knowledge to share about making sure you get paid for your ideas. And he does so in a way that gives you actionable steps. During his delivery he gives you the feeling that he's guiding you along a path that he's already taken. He's a systems master, and systems are just what a startup, creative type needs to focus. He's passionate about giving you tools and putting them to work for you.
Entrepreneur, NM, USA
Melvyn’s selflessness results in him pouring his heart and soul into helping others with the purest, most authentic intentions.
R. Alan Ingalls
Media Producer, TN, USA